Audio-Visual Producer
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Terms of Reference
Audio-Visual Producer
Saint Lucia Development Bank’s Climate Action Competition

1. Background
Saint Lucia is exposed to a range of natural hazards, particularly weather-related phenomena such as hurricanes, storm surges, and heavy rainfall events which lead to flooding and landslides. In addition, climate change is expected to generate more extreme storms and hurricanes, including more severe flooding, and cause a rise in sea level. These extreme natural events can cause considerable destruction to the island’s infrastructure and social and economic sectors as they typically devastate coastal and low-lying areas, which are the areas where the majority of the island’s population and main commercial activities are situated. Such disasters can impose exorbitant costs on the country’s fragile economy and thus exacerbate poverty levels.

To this end, the Government of Saint Lucia (GOSL) has obtained assistance from the World Bank towards the financing of the Disaster Vulnerability Reduction Project (DVRP). The Project aims to measurably reduce the Country’s vulnerability to natural hazards and climate change impacts, and includes various activities related to institutional strengthening and training, enhancing data to inform adaptation planning, as well as the execution of various civil works to improve the resilience, preparedness, and response capacity of Saint Lucia to natural hazards.  The DVRP is being implemented by the Department of Economic Development, Transport and Civil Aviation through the Project Coordination Unit (PCU).

The Climate Adaptation Financing Facility (CAFF) falls under Component 3 of the DVRP. The CAFF is a pilot climate financing mechanism which provides affordable loans to eligible households, businesses and farmers for the purpose of financing investments and activities that protect assets and livelihoods and ultimately build resilience to climate-related impacts. Homeowners can access loans for a wide variety of applications, such as hurricane-resilient window and roof replacements or retrofits; installation of solar panels, solar water heaters or rainwater harvesting systems; implementation of slope stabilization measures and improvement of drainage around properties. The Saint Lucia Development Bank (SLDB) serves as the Executing Agency for the CAFF.

The SLDB is planning a secondary school-based Climate Action Competition as a creative means to raise island-wide household awareness about the CAFF in order to increase the percentage of households benefitting from the Facility and spread the benefits more evenly across the island. SLDB’s Climate Action Competition will require students to conduct a Climate Change Vulnerability and Risk Assessment and Carbon Footprint Assessment of their home or another approved home. Based on the findings, students will develop a costed proposal of suitable, feasible and affordable climate change adaptation and/or mitigation measures that can be implemented to reduce climate change impacts, the household’s carbon footprint or both. The winning students will receive a personal prize and the household associated with the proposal will receive a grant (of up to XCD $10,000) sponsored by the SLDB to implement the proposed measures.

The SLDB Climate Action Competition seeks to achieve the following goals:

  • Raise student awareness of climate change impacts and appropriate adaptation and mitigation measures, including conversions to renewable energy and energy efficiency measures.
  • Expose students to the practical steps involved in building climate resilience and reducing carbon footprints, including identifying, planning, funding and implementing adaptation and mitigation measures.
  • Increase island wide household awareness of and interest in the CAFF
    Increase CAFF benefits island-wide.

To this end, the World Bank is seeking to engage an individual Audio-Visual Producer to support the SLDB in producing audio and visual products to effectively market and promote the Climate Action Competition to students, teachers and homeowners.

2. Objective of the Consultancy
In consultation with the SLDB, the Audio-Visual Producer is expected to produce the following audio and visual products to support the SLDB Climate Action Competition as directed and managed by the Communications and Marketing Consultant to ensure effective marketing and promotion of the Competition:

  • 1 (one) 45-second jingle/radio advertisement to promote the Competition.
  • 1 (one) 60-second video to promote the Competition for sharing on social media platforms and WhatsApp.
  • 3 (three) 60-second videos capturing student experiences and outcomes to promote the Competition and the CAFF for sharing on social media platforms and WhatsApp.

Consultancy services will be financed by the World Bank and day-to-day contract activities will be managed by the SLDB and the World Bank.
 
3. Scope of Services
In line with the objective above, the scope of services for the consultancy will include the following:

Participation in an Inception “kick off” Meeting to be held within 3 days of contract signature
The meeting will be held with the SLDB, the Climate Action Competition Communications and Marketing Consultant, representations from the Disaster Vulnerability Reduction Project (DVRP) and Department of Education.

The meeting will be held to:

  1. review and discuss the process for conducting the assignment based on the terms of Contract;
  2. detail roles and responsibilities of agencies or parties not stipulated in the Contract as well as review roles and responsibilities specified in the terms of contract;
  3. identify preliminary background information related to the assignment that may be required; and
  4. provide additional information that may be required to allow the consultant to undertake the assignment.

Finalization of the wording/lyrics, music, treatments and other content for the jingle/radio advertisement and videos
The Consultant shall work with the Climate Action Competition Communications and Marketing Consultant to finalize the wording/lyrics, music and other content for the jingle/radio advertisement and videos.

Recording, Filming and Production of the jingle/radio advertisement and videos
Following the approval of the final content by the SLDB and the Climate Action Competition Communications and Marketing Consultant, the Consultant will produce the jingle/radio advertisement and videos.

The production studio selected for editing must be capable of producing broadcast quality productions and, to this end, fitted with professional microphones and headphones, sound mixer/speakers and professional digital editing facilities with high quality acoustical design.

The Consultant will produce the above material based on an agreed schedule and deliver the first cuts to the SLDB via the Climate Action Competition Communications and Marketing Consultant for review and editorial comments.

Finalization and delivery of the final products 
After receiving comments from the SLDB on the products, the consultant will make the recommended changes to all products, until each meets the satisfaction and approval of the SLDB.

The Consultant will submit final versions of the products to SLDB based on the approved production schedule.

The final products will be delivered to the SLDB as MP3 audio files and MP4 video files.

Photography and Videography
The Consultant shall photograph the Competition process, including Competition events, and take other photographs to support promotion of the Competition as directed by the Climate Action Competition Communications and Marketing Consultant. The Consultant shall also video record all Competition events as agreed with the SLDB team.

4. Deliverables and Timeframe
The Consultant must provide to the SLDB, through the Climate Action Competition Communications and Marketing Consultant, the deliverables included in the table below within the stated timeframes.

DeliverableDeadline for Delivery
Draft versions of the following products:
  • 1 (one) 45-second jingle/radio advertisement
  • 1 (one) 60-second video
 1 week after contract signing
Final versions of the following products:
  • 1 (one) 45-second jingle/radio advertisement
  • 1 (one) 60-second video 
 2 weeks after contract signing
Draft versions of the following products:
  • 3 (three) 60-second videos capturing student experiences and outcomes
3, 4, and 11 weeks after contract signing

Final versions of the following products:
  • 3 (three) 60-second videos capturing student experiences and outcomes 
4, 5 and 12 weeks after contact signing

5. Duration of Consultancy
The Climate Action Competition is scheduled to run from April 15 to June 30, 2020. The Audio-Visual Producer Consultancy will be for 30 days, beginning on April 1, 2020 and ending on June 30, 2020, the end of the World Bank’s fiscal year with the possibility of additional contract days or contract renewal in July 2020 based on communications-related activities remaining under the Competition.

6. Working Arrangements and Logistics
The SLDB, represented by the Climate Action Competition Communications and Marketing Consultant, is responsible for managing the work of the Audio-Visual Producer and, in so doing, will:

  1.  Ensure timely review of reports and other deliverables submitted by the Consultant and facilitate the provision of feedback within 3 business days of receipt.
  2. Initiate the consultation and cooperation of other agencies required to provide support to the Consultant for realization of the relevant aspects of the assignment.
  3. Provide access to relevant existing information in a timely manner.

The Consultant will:

  1. be based in Saint Lucia and report to Dianne Francois, SLDB CAFF Officer and to Kerri Cox, Sr. Communications Specialist, World Bank.
  2. Execute the tasks outlined in Section 3 above with due diligence and efficiency and in accordance with the highest standards of professional competence, ethics and integrity.
  3. Be responsible for the collection and analysis of all data and information required for the timely completion of the assignment.
  4. Submit deliverables within the stipulated timeframes stated in the Terms of Reference for review by the SLDB and World Bank.  Revisions must be made to all deliverables and resubmitted within 3 business days of receipt of comments.
  5. Submit all final files and underlying source files used in the consultancy in agreed formats.
  6. Be responsible for the provision of software, equipment, materials and transportation required to undertake the consultancy.
  7. Execute the services in accordance with the laws, customs and practices of Saint Lucia.

7. Qualifications and Criteria
In general, the Consultant shall have:

  • At least five (5) years of experience in producing audio and visual products for mass media and social media consumption;
  • Skills and competencies in these specific areas:
    o Writing for radio and social media
    o Writing song lyrics
    o Writing and producing music
    o Conceptualizing and preparation of treatments for radio and social media productions
    o Presenting and producing high quality audio and visual productions
    o Producing high quality, engaging video content
  • At least one successfully completed similar assignment during the past three (3) years
  • Experience producing audio and visual products with environmental/climate change content and content geared towards youth is considered an asset.
  • A record of high production standards, timeliness and dependability is required.

8. How to Apply
Interested candidates should submit a CV, Cover Letter and multimedia sample produced by the candidate electronically to mybank@sldb.demetriuscharles.com. Applications should be addressed to:
Mr. Vincent Boland
Managing Director, SLDB
#4 Bridge St
Castries St Lucia

9. Deadline
The deadline for applications is March 20, 2020

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